By Paul Marsh

Most of us are very familiar with competency-based interviewing either as those asking the questions or on the receiving end of them as interviewee! You know the thing: it’s where we say stuff like:

Give me an example of a time when you successfully influenced someone?

Tell me about a time when you gave good customer service.

They can be of great benefit: they are non-discriminatory, useful to get under the hood of behaviours and helps to set apart good from not so good candidates. But here’s five key issues we have picked up during our time training behavioural interviewing to organisations and a few answers to move you forwards.

Problem One – The number of competencies

It’s often the case that I am forced as interviewer to go through lots of ‘essential’ competencies in an interview. The issue is that competencies such as commercial awareness or influencing or strategic orientation are not things I can give just ten minutes to. The interview might be barely an hour long or so long and I’m expected to delve into eight competencies!

The answer is to think 80/20: what are the three competencies that will have most impact in the role I’m recruiting for? I can then spend more time on each one and have more chance of getting the person I need.

Problem Two - Static Job Descriptions!

Job descriptions/specs are often static, historical documents that have a list of competencies that someone decided were required for the role five years ago. I compliantly then decide these must be the ones I interview against and end up with too many competencies as above or the wrong ones.

Instead, we need to focus on the few competencies that this team requires now and in the future. This will be different every time a vacancy comes up, depending on the team dynamics, skills we have and are deficient in etc. We need to stop taking the rigid approach around assigning a number of fixed competencies to a job role that must apply every time.

Problem Three – Asking too many positive, leading questions

‘Give me an example of a time when you successfully influenced one of the senior team’ is a leading question. What if the interviewee has never done this: they may lie and tell you what you want to hear! Alternatively, they may tell you about an influencing success they had – but that was actually the only one they had! It doesn’t tell you whether this is a habit or a skill that they routinely deploy.

The answer is to take out the leading elements of the question and turn things into a two-way conversation instead. Why not ask ‘Give me an example of a time when you were trying to get agreement to something important’. This leads to a conversation as opposed to closing/pressurising them into having to tell you how amazing they were. You will pick up more insights here then just doing a basic question that is met with a potentially scripted ‘successful’ answer. Also, add a few ‘failure’ questions: ‘Tell me about your least successful working relationship’, for example. Because real-life has both success and failure in it!

Problem Four – Superficial questioning

…and while we are talking about questions let’s stop asking a couple of questions, deciding we have learnt all we need to about their prowess with that particular competency and then moving to the next one. Behavioural questioning should be deep and forensic with follow-up questions that get into why your interviewee thinks and acts the way they so, why they make the choices/decisions they do etc. Just because we hear a good answer doesn’t mean we should just move on. A lot of answers are scripted and designed to tell you about all the good stuff – good behavioural interviewing is less about their results/outcomes and more about habits (whether these give good outcomes or not!).

Problem Five – Post-interview assumptions

After the interview we will often make some assumptions about how good we think someone is or whether they will really behave the way we think they will. We then ask others to get involved and do another interview because we’re not sure.

We can maximise our chances of getting it right by giving feedback to the candidate at the end of the interview. Something we almost never do. We are not telling them whether they have the job or not, we are telling them what we saw and heard in this interview and what it made us think. If you have it right your interview will stay quiet or nod; if you have it wrong they may correct you and clarify things. This will help you be surer around whether your assumptions and perceptions are accurate. It’s also great PR to give a bit of feedback at the end as acts as a bit of coaching to them in many ways.

So, ditch the competency based interviewing clichés and do something a bit more powerful. You’ll find that interviews are more enjoyable on both sides and that you and your organisation become more memorable to the good talent you are interviewing. You’ll then have more chance of a ‘yes’ from them when you offer the job!